My mentor is bomb. She has a quiet, calm energy that commands a room, with a dash of gangster. From the day I met her she’s been a great advocate, and ever since I’ve always been appreciative of her willingness to drop a little knowledge on a youngin’.
I’m a selfish mentee, and I’m not ready to share her just yet. But I will impart some of her wisdom and hope it serves you as much as it has served me.
Don’t Be Emotional
As much as I try to deny it, I have feelings. And as a woman in the industry, exposing too many feelings in a male dominated field can be seen as being too sensitive or weak. When I approached my mentor about defending work without coming off as
something that rhymes with twitch emotional, she coolly shrugged her shoulders and said, they’re going think it anyway. But whatever feelings you show they cannot deny facts. Come with data that supports your work, idea, creative—and there’s no way your emotions will get in the way.
Get Your Coins
Money isn’t everything, but you gotta eat. The first time I had to negotiate my salary, I was afraid I was going to fired. I can’t remember the exact phrasing, but it boiled down to: Do you really want to stay at a place that doesn’t value you? I’m usually pretty quick, but I didn’t have a snappy comeback. So when the time came to negotiate, I was confident in my skills knowing that if they valued me as an employee I’d be compensated fairly.
On that note, she also advised not to get crazy with the ask. Research industry standard in your city, while equally evaluating what value you add to the agency.
Watch Your Back
Office politics are probably trickier than actual politics. Sooner that later, there’ll be a bus you can find yourself under. Sometimes it’s stemmed from jealousy, others self-preservation. And unfortunately, sometimes people can be straight up assholes. It’s life.
Though #TeamPetty seems to be the wave, it’s much more advantageous to take the high road. She showed by example that grace, talent and hard work will get you in more doors than burning bridges ever will.
Ask For What You Want
ECD. EVP. SVP. Don’t let those three letters scare you. My mentor encouraged me to introduce myself to leadership and ask for what I needed to succeed in the office. If you need training, ask for it. If you want to help on a project, ask for it. If you need the day off, ask for it. The worst thing that’ll happen is that they’ll say no.
Get Away from Ad Folks
By trade my mentor is an art director. At heart, she’s a really talented artist. At the start of my career I got so swept up in meeting the right ad people and making the right connections that I probably missed out on some valuable friendships and opportunities. There are really smart, talented and creative people who have nothing to do with the industry. And honestly, it’s refreshing to have a conversation that’s not full of buzzwords and acronyms.
Do you have a mentor? What’s their best piece of advice they’ve given you?